So what is Design Thinking?
A very good question! When most people hear the word “design” they think about the look of the object. That is not what the design stands for in Design Thinking.
Steve Jobs said “Design is not about the way it looks but more the way it works”
This is exactly what Design Thinking is about. It gets you to focus on the customer’s view point and how existing products might be frustrating. Through a series of exercises, run from the customer’s point of view, you will find innovative ways of resolving those frustrations.
Customer loyalty is invaluable, if you can ensure you have happy customers your profits will reflect any investment in Design Thinking in no time!
Jimiko offer training packages in Design Thinking. Get in touch if you’d like to hear more or arrange a session.